BMW Group has announced the appointment of Mr. Rene Gerhard as the new President and CEO of BMW Group Thailand, effective from 1st May 2024.
He will succeed Mr. Alexander Baraka, who is moving to a new position as President and CEO of BMW Group Poland.
Mr. Gerhard brings impressive experience spanning over two decades with the BMW Group, having held senior roles in Germany, India, and Australia. Currently serving as Sales Director at BMW Group Australia, he has also been a successful Dealer Principal for BMW Sydney and MINI Garage, where he led the brand to the number one premium automotive position in the Australian market. With extensive experience in both retail and wholesale business, Mr. Gerhard has a proven track record of effective leadership.
Mr. Jean-Philippe Parain, Senior Vice President Sales Regions Asia Pacific, Eastern Europe, Middle East and Africa, BMW Group, said, “Mr. Gerhard's strategic vision, commitment to transformation, and collaboration align seamlessly with our corporate values that will drive BMW Group Thailand to new heights in the premium segment market."
"Celebrating Mr. Baraka's exceptional leadership and dedication to the company, we express our gratitude. Under his guidance and great team effort since 2019, BMW Group Thailand has achieved remarkable milestones, including leading the automotive premium segment for four consecutive years and achieving the best customer satisfaction evaluation in both sales and customer support. His invaluable contribution has been instrumental in our success, and we are confident that Mr. Baraka will continue to make a highly positive impact and lead his new team in Poland to even greater achievements," concluded Mr. Parain.
The announcement of Mr. Gerhard's appointment and Mr. Baraka's new position underscores BMW Group's commitment to driving efficient growth and success in the Asia Pacific region with capable leaders.